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"A paid survey is a type of online stastical survey where the participant is rewarded through an incentive program. A paid survey is used to collect quantitative information about the participant’s personal and economic habits. Often used by marketing firms to test new advertisements, they offer the participant a cash reward or entry into a sweepstakes contest program.

Legitimate paid surveys exist because, in order to remain competitive in their given markets, companies need a better understanding of their customers and the customers' perception of products. Surveys that are legitimate are separated by personal demographics so that the data will better apply to the target audience the marketing firm is trying to reach.

Because the corporate marketing companies need to understand consumer perceptions in-depth, they will offer incentives to survey participants. A participant will never have to pay for a legitimate paid survey."

-the above quoted information is an exerpt from Wikipedia.org

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